Enter your details below and we'll show you exactly what's broken in your pipeline and what to do about it.
No spam. No pitch deck ambushes. Just a straight diagnosis of what's killing your lead quality.
Lead Quality Diagnosis
Good Leads Exist. You're Just Not Getting Many.
Not all lead problems look the same. Some pipelines are full of unqualified contacts. Some are full of people who never pick up. Some leads look fine on paper but never close.
Answer a few questions and we'll diagnose exactly where your pipeline is breaking down, then score your revenue system out of 100.
Under 60 seconds
Personalized diagnosis + score
This Isn't Your Quiz. Yet.
This diagnosis is built for businesses already running paid ads. If you're not spending on ads yet, there's nothing here to diagnose. The results would be meaningless.
Come back when you're ready to start spending, and we'll make sure every dollar goes to work.
At under $5k/month, most lead quality issues come down to one thing: not enough volume to diagnose the real problem. The algorithm needs data. Your targeting needs room to breathe. Your results aren't representative yet.
We work best with businesses spending $5k+ monthly. Not because we're picky, but because below that threshold, optimization doesn't move the needle the way it should.
This quiz is built for businesses actively spending on advertising.
Question 2 of 11 · Platform
Which platform(s) are you running ads on?
Select all that apply.
You can select multiple.
Question 3 of 11 · Budget
How much are you spending on ads per month?
Combined across all platforms.
Question 4 of 11 · Creative
What type of ad creative are you mostly running?
Think about what's live in your ad account right now.
Question 5 of 11 · Creative Performance
How would you honestly rate your current ad creative?
Based on actual performance: CTR, engagement, lead quality, comments.
Question 6 of 11 · Funnel
Where do your ads send people after they click?
This tells us where qualification is (or isn't) happening.
Question 7 of 11 · Cost Efficiency
How do you feel about what you're paying per lead?
Think about the value you're getting relative to what you're spending.
Question 8 of 11 · Contact Rate
What usually happens when you reach out to a new lead?
Think about the first 24–48 hours after a lead comes in.
Question 9 of 11 · Lead Quality
Out of 10 leads, how many are actually worth having a conversation with?
The ones with real budget, real authority, and genuine interest.
0: None of them10: All of them
5out of 10 leads are worth talking to
Question 10 of 11 · Ideal Client Fit
When you get someone on a sales call, are they who you expected?
Think about the last 5–10 sales calls or demos you've run.
Question 11 of 11 · Revenue Attribution
Can you trace a closed deal back to a specific ad or campaign?
When a deal closes, do you know which ad, audience, or creative produced that customer?
Diagnosis: Clarity Problem
Your Ads Are Pulling In the Wrong People.
Your ad creative or targeting isn't filtering for your buyer before they click. The platform optimizes for volume. It has no idea what a qualified lead looks like for your business. Until the message does that filtering, you'll keep paying for people who were never going to buy.
What's Happening
Ad → Wrong Audience
Your creative is broad enough that it attracts curiosity clicks, not buyer intent clicks. People see the ad, something loosely applies to them, they click. That's not a lead. That's a misfire.
The Fix
Clarity Framework
The ad itself needs to repel unqualified prospects before they click. Specific language, specific problem, specific person. The right buyer self-qualifies. Everyone else scrolls past.
Why Creative Matters Here
Message = Filter
Before someone books a call, they have to understand why you matter and whether you're for them. Vague creative attracts vague leads. Sharp creative attracts sharp buyers.
What Happens Without It
Wasted Budget Compounds
Every bad click teaches the algorithm this is your audience. It finds more people like them. Your CPL stays high, your quality stays low, and the problem gets harder to reverse the longer it runs.
Bonus Finding: Performance Loop
Your ad platform is optimizing for the wrong signal. Without closed-loop reporting connecting ad spend to actual closed revenue, it keeps finding more people who fill out forms, not people who become customers. The algorithm gets better at delivering bad leads every single week.
Your Next Step
Let's Rebuild the Message That Attracts Buyers.
We'll audit your current creative, identify exactly why it's pulling the wrong people, and show you what a clarity-first ad strategy looks like for your specific business.
Free. No obligation. We'll show you what's broken before asking for anything.
Diagnosis: Qualification Problem
Your Ads Work. Your Funnel Lets Anyone In.
The clicks are real, but your funnel doesn't filter. You're collecting contacts, not qualifying buyers. Decision-makers are slipping through alongside everyone who ever Googled your category, and your sales team is paying the price in wasted hours.
What's Happening
Form Fills ≠ Pipeline
Your lead form or landing page captures contact info but doesn't screen for budget, role, timeline, or intent. You're building a list of strangers, not a pipeline of buyers.
The Fix
Install a Qualification Layer
The right questions on your form or landing page will cut lead volume by 30–40% and double the quality of what gets through to your team. Fewer calls. Better conversations. Higher close rates.
The Platform Problem
Optimizing for Fills, Not Buyers
Native lead forms make it frictionless to submit. That's the problem. Zero friction = zero commitment. The person who took 45 seconds to fill out your landing page is 4x more likely to show up.
What This Costs You
Sales Team Burnout
Every call with a broke, unqualified, or confused prospect costs your closer 45 minutes. That's not a lead problem. It's a revenue leak. Qualification fixes it upstream before it wastes anyone's time.
Bonus Finding: Performance Loop
Without connecting closed deals back to ad spend, you're optimizing for the leads that never close. The algorithm learns from form fills, not revenue. That feedback gap gets worse every month you don't close it.
Your Next Step
Let's Install a Filter That Only Lets Buyers Through.
We'll audit your funnel, find exactly where unqualified leads are sneaking in, and show you what a proper qualification system looks like for your offer and audience.
Free. No obligation. We'll show you what's broken before asking for anything.
Diagnosis: Ghost Problem
Your Pipeline Is Full of People Who Don't Exist.
Leads come in, but nobody picks up. Wrong numbers, fake emails, dead contacts. This is almost always a lead source problem. Native lead gen forms are the #1 culprit. They make it too easy to submit garbage. Low friction in means low-quality data out.
What's Happening
Low Friction = Low Intent
When someone can submit a form in two taps without leaving their feed, they will. The platform optimizes for form volume, not for people who actually want to hear from you.
The Fix
Real Phone Numbers Only
Move traffic to a landing page with verified contact fields and intentional copy. Fewer leads, dramatically better contact rates. The person who typed their real number meant to.
The Platform Problem
Auto-Fill Is Your Enemy
Meta and LinkedIn auto-populate lead forms from profile data. Old phone numbers. Work emails they never check. That "lead" never consciously gave you anything. The platform did it for them.
What This Costs You
$0 Contact Rate on Real Spend
If 60–80% of your leads are unreachable, you're effectively paying 3–5x your real CPL for each conversation. The volume looks fine on paper. The pipeline is hollow.
Bonus Finding: Performance Loop
The platform thinks your bad leads are good because they "converted." Without revenue data flowing back in, it keeps finding more people who fill out forms. Not people who buy. It gets better at the wrong job every week.
Your Next Step
Let's Fix Your Lead Source Before Your Sales Team Quits.
We'll rebuild your lead capture setup so the people who submit actually want to be contacted, and your sales team stops wasting hours chasing numbers that go nowhere.
Free. No obligation. We'll show you what's broken before asking for anything.
Diagnosis: Not an Ads Problem
Your Leads Are Fine. Your Sales Process Isn't.
Based on your answers, the leads coming through are qualified: right budget, right role, real intent. The drop-off is happening on the sales side. That's actually good news: your pipeline isn't broken. Your close rate is.
What's Happening
Qualified Leads, Low Close Rate
When targeting and qualification are working but deals aren't closing, the issue lives in the sales conversation: positioning, objection handling, follow-up cadence, or offer structure.
What We'd Suggest
Fix the Sales Layer First
Scaling ad spend on a broken sales process just burns more money faster. Lock in your close rate before you add more volume at the top of funnel. More leads won't fix a conversion problem.
One Thing We Did Notice
Even with good leads, if you can't trace which ads produce your best customers, you're still flying blind on budget allocation. When you're ready to scale, that Performance Loop will matter more than anything else.
Honest Take
We'd Be the Wrong Hire Right Now.
We only work with businesses where better ads will move the needle. If your close rate on qualified calls is under 20%, we'd rather tell you that now than take your money and produce numbers that look good on a dashboard but don't show up in revenue.
Come back when your sales process is dialed in. We'll still be here. And if you want a second set of eyes on where the sales side is breaking down, we're happy to point you in the right direction on a quick call.